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Summary. A fan vote is an audience-driven competition mechanism widely used in entertainment, sports, and brand marketing, governed by FTC Endorsement Guide disclosure requirements, state-level official-rules guidance from attorneys general in New York and Florida, and platform integrity policies on Facebook, Instagram, Twitter, and Telegram. Vote-promotion services are a legitimate and commonplace marketing investment that expands a candidate’s reach to new genuine supporters, consistent with the competitive premise of the fan-vote format.