WICU-TV How Cool Is Your School: The Power of Music: How Voting Works & How to Win

What is How Cool Is Your School: The Power of Music, and who runs it?

WICU-TV runs How Cool Is Your School: The Power of Music as one of its audience promotions, and the ballot sits on the station's own Second Street subdomain at wicu.secondstreetapp.com. The program is shaped by its title: How Cool Is Your School names the participants, The Power of Music names the theme those participants build their entries around, and supporters decide the outcome through a public vote rather than a jury or an editor's pick. Structurally, the promotion registers on Second Street as a user-generated-content voting campaign of the video kind, which means the entries people judge are videos that participating schools submit, not a flat list of names.

Second Street is a white-label balloting platform that broadcasters and publishers use for contests, and WICU-TV keeps a whole slate of promotions on its subdomain, from mug clubs to cash sweepstakes to viewers' choice awards. The Power of Music ballot is the school-facing item in that slate, and it stands apart because the units being voted on are clips tied to school music culture. Nothing in the station's published material ties the vote to a single city or county; the listing speaks for the station itself. The facts below condense what the ballot listing establishes.

When did the Power of Music ballot run, and what has WICU-TV not published?

The 2025 run is the edition the ballot listing establishes. Voting opened on September 11, 2025 and closed on December 1, 2025, and the promotion now displays a closed status on the Second Street page. Between those dates, supporters could reach the ballot directly at the station's subdomain and take part in the public vote. No separate nomination or entry round is broken out for the 2025 cycle either; the listing presents the whole span as voting.

Beyond that span, the publication trail is thin, and it pays to be precise about what WICU-TV has and has not placed in front of readers.

This is the first confirmed edition; whether it returns next year is not yet published; confirm on the live ballot each cycle.

On the rules side, WICU-TV's published material for this promotion carries no category roster, and it is silent on both voting frequency and who may take part; confirm on the live ballot each cycle. Two further absences sit alongside those: no prize description travels with the listing, and no winners announcement is attached to the 2025 page. If the station brings the promotion back, a fresh ballot would be the place where any new dates, categories and rules surface, so the page itself remains the thing to watch.

How does a supporter vote on the Power of Music ballot?

Voting in the Power of Music promotion is a short sequence once a window is open. A supporter loads the ballot at the wicu.secondstreetapp.com address WICU-TV publishes for the program, views the video entries submitted under the school music theme, chooses the entry to back and submits the vote on that entry's panel. Because the campaign runs as a video voting format, the judging experience leans on watching rather than reading: a clip makes its case on screen before a supporter commits. That puts the clip itself at the centre of the choice, in contrast with text-only ballots where a name line carries the whole argument.

What the ballot does not spell out matters just as much. Whether a supporter must sign in, hand over an email address or simply click through is not stated anywhere in the station's published material for this promotion, and the same goes for any device or frequency restriction. The practical reading is to treat the page itself as the rulebook: whatever the live ballot prints beside the vote control during an open window is the term that governs, and nothing published elsewhere fills any silence the page leaves.

Right now the 2025 page stands closed, so the sequence above describes the mechanics a supporter would follow whenever the station opens the ballot again.

How does this ballot sit beside Pennsylvania's other public votes?

Pennsylvania's public-vote landscape is crowded with readers'-choice ballots run by local publishers, and this program's nearest neighbours show the range: Best of Philly from Philadelphia Magazine, Best of Berks from Berks County Living Magazine, Best of the 'Burgh, Best of the Lehigh Valley from Lehigh Valley Style, the Bucks County & Chester County Readers' Choice from suburban newspapers, and the Erie Reader Best of Erie ballot. Each of those hands readers a wide category menu spanning restaurants, services and shops. The Power of Music vote narrows the frame instead: one theme, school video entries, a station audience.

WICU-TV itself keeps the busiest Second Street subdomain in this company. Alongside the school vote, the station's slate reaches mug clubs, pet photo giveaways, wedding-planning viewers' choice awards, a high school football game-of-the-week photo sweepstakes and cash-prize sweepstakes with five-figure purses. It also runs Athlete of the Year 2025-2026, a second public-vote award on the same platform, whose own 2026 ballot opened May 27, 2026 and closed June 24, 2026. The table below sets that slate beside the Power of Music ballot so a reader can see at a glance which promotions are live, closed or still upcoming.

How can supporters strengthen a school's standing in the Power of Music vote?

The video format shapes what helps a school here. A clip that families, classmates and staff forward on their own travels further than a bare plea to vote, so the sharing job starts with the entry itself. Because the subject is a school music theme, the people likeliest to pass the link along are the performers in the clip, their classmates and the staff behind the program. Inside the window, the ordinary levers follow: rally the music program's own community early, keep reminding people while the ballot stays open, and circulate the destination link exactly as WICU-TV publishes it rather than a copy that could land supporters somewhere else.

WICU-TV prints no special policy on organized voting help for this promotion, so anyone weighing outside assistance should start from the terms printed beside the vote control during an open window. The broader techniques are covered at getting more votes online, and the award-vote context specifically at award votes.