WMYL 96.7 Merle Valentine Couples Photo Contest: How Voting Works & How to Win

What the WMYL 96.7 Merle Valentine Couples Photo Contest is

The 96.7 Merle Valentine Couples Photo Contest is a themed photo ballot operated by WMYL, a Tennessee radio station that broadcasts as 96.7 Merle and keeps its web home at merlefm.com. The promotion runs on Second Street, the contest platform whose app pages for the station sit under wmyl.secondstreetapp.com, and the couples ballot carries the address https://wmyl.secondstreetapp.com/967-Merle-Valentine-Couples-Photo-Contest.

Second Street registers the promotion as a photo style of user generated voting, which means the ballot is built around pictures submitted by participants and a public choice among them. The Valentine framing puts couples at the center: pairs appear as the entries, and listeners decide which couple earns the most support.

Who stands behind the station

The corporate identity is unusually explicit. WMYL's general contesting rules, published at 967merle.com/contest-rules, open by naming M&M Broadcasting, Clinton Broadcasters, Inc., WMYL, WYSH, WQLA, WJBZ, and its subsidiaries and affiliated companies, which the rules treat collectively as the Company. Every promotion the station runs sits under that umbrella, the couples ballot included.

The 2026 edition and its February window

The confirmed history for this programme is compact. Second Street's listing for the couples ballot shows a lone edition, with the voting window opening February 2, 2026 and closing February 12, 2026, and the promotion now marked closed. Nothing in the station's published material points to an earlier run.

The placement fits the theme, opening at the start of February and finishing well before the month ends, which gives a Valentine push a natural runway.

This is the first confirmed edition; whether it returns next year is not yet published; confirm on the live ballot each cycle.

A structural gap matters to anyone studying the ballot: the page publishes no category list. A contest of this shape could in principle divide entries into groups, but no grouping is printed on the ballot WMYL presented.

Casting a vote on the couples ballot

Casting a vote starts at the ballot address and stays there. A supporter opens the Second Street page for the couples contest, scrolls the photograph entries, chooses the pair to back, and follows the on-page control that logs the choice. No separate download or destination joins the flow; everything happens on that page.

What the ballot leaves open

Two practical details are absent from the published material. The page displays no per-supporter frequency rule, so how often the same person may vote during a window is not spelled out, and no statement describes whether an account or email confirmation stands between a visitor and the vote button. Either requirement, if it exists, surfaces on the ballot when you reach it.

Whether couples entered through a separate nomination step before voting began is likewise unstated; the platform files the whole promotion under its photo voting format without publishing stage-by-stage notes.

The ballot behaves like any normal web page, so a phone browser handles it as comfortably as a desktop session.

Anyone weighing paid support for a station photo ballot can compare options on the site's award vote page before deciding anything.

Where this ballot sits among Tennessee contests

Tennessee's public-vote landscape leans toward city best-of ballots. CommunityVotes Chattanooga collects favorites across Chattanooga businesses, the Best of the Best readers' ballot from the Chattanooga Times Free Press does the same for that city, and Cityview Best of the Best runs a comparable Knoxville franchise. BroadwayWorld adds theater-market awards in Memphis and Nashville, while the Knoxville HBA Parade of Homes lets builders compete for public favor.

The Merle contest breaks from that pattern in three ways. It comes from a radio station rather than a publisher or a chamber; its subject is a seasonal theme, couples at Valentine time, instead of business categories; and it attaches to no particular city, speaking instead to the station's audience across Tennessee.

Inside WMYL's own Second Street portfolio, the couples ballot sits among sweepstakes and guides: the Hey, Mom! I'm on 96.7 Merle sweepstakes, the 96.7 Merle NASCAR Pit Stop Guide, the 96.7 Merle NASCAR Sunday Club, the $5K Cash Giveaway that closed in August 2026, The Weigh To Go Weight Loss $5K New You For Summer promotion, and the 2026 Q4 $15,000 Sweepstakes set for November and December. The couples promotion shares its voting format with the NASCAR Pit Stop Guide, another photo-based ballot on the station's account, while the rest of the portfolio leans on entry drawings.

Helping a couple gather more support

Backers who wanted a couple to finish near the top worked with the window, not around it. The ballot ran for a short February stretch, so sharing the entry link early counted for more than saving it for the last day. Listeners amplified entries by pairing the link with the station's own channels, on-air mentions and the merlefm.com site.

WMYL's ground rules come from its general contesting rules, which state that the Company will conduct its contests "substantially as described in these general contesting rules." Those rules carry no published position on purchased support for a photo ballot, so anyone considering paid help should read the live rules and the ballot's own prompts before committing.

For tactics that travel across public ballots, the site's guide to getting more votes online gathers them in a single rundown.